Privacy Policy

This Privacy Policy (“Policy”) applies to your use of the website available at www.endecarb.ai(“Website”), operated by EnDecarb.ai Private Limited (“EnDecarb.ai”, “Company”, “We”, “Us”, or “Our”), a company incorporated under the Companies Act, 2013, having its registered office at Blue One Square, 5th Floor, Udyog Vihar Phase 4, Sector 18, Gurugram, Haryana – 122016, India.

For the purposes of this Policy, the terms “You”, “Your”, and “User” refer to any person who visits, browses, or interacts with the Website, including individuals who submit enquiry forms, request a demo, subscribe to our newsletter, or otherwise engage with content on the Website.

This Policy specifies the manner in which personal data and other information is collected, received, stored, processed, disclosed, transferred, and otherwise handled by EnDecarb.ai through the Website. This Policy does not apply to the EnDecarb.ai software platform or application — that is governed by a separate agreement and data processing terms agreed between EnDecarb.ai and its contracted customers.

Please read this Policy carefully before using or browsing the Website. By visiting and continuing to use the Website, you accept and agree to be bound by the terms of this Policy. This Policy is an electronic record under the Information Technology Act, 2000 and is generated by a computer system and does not require any physical, electronic, or digital signature.

1. Collection of Information

1.1 Information You Provide to Us

You may provide certain information to us voluntarily while browsing the Website or interacting with any forms or features on the Website. This includes:

• Your full name
• Your work email address
• Your phone number
• Your organisation name and designation
• Your message or enquiry submitted through any contact, demo request, or gap assessment form on the Website
• Any feedback, comments, or correspondence you send to us by email or through the Website

All information disclosed by you shall be deemed to be disclosed willingly and without any coercion. You voluntarily consent to us collecting this information, and we agree to collect, use, and store such information in compliance with applicable laws and this Policy. No liability pertaining to the authenticity, genuineness, or accuracy of the information disclosed shall lie with the Company, nor will the Company be responsible for verifying any information obtained from you.

1.2 Information We Collect Automatically

When you visit the Website, we may automatically collect certain non-personal information that does not identify you individually. This includes:

• Your Internet Protocol (IP) address
• Your browser type and version
• Your operating system
• The web pages you visit on our Website and the links you click
• The date and time of your visit and duration of your session on the Website
• The website you visited before arriving at our Website (referral URL)
• Your internet service provider
• Cookie information and similar tracking data

This non-personal information is collected using data collection tools such as cookies, web beacons, and analytics technologies in order to analyse web traffic, track user navigation patterns, measure the effectiveness of our content and marketing, and improve the Website experience.

1.3 User Communications

If you choose to contact us or leave feedback through the Website, we will collect and store the information you provide to us, including the content of your communication and your contact details. We retain this information as necessary to respond to your enquiries, resolve any issues, provide support, and improve our services and Website.

2. Use of Information

We use the information collected through the Website for the following purposes:

• To respond to your enquiries, demo requests, gap assessment requests, and any other communications you submit through the Website
• To provide you with information about EnDecarb.ai's products, services, and offerings that you have requested or that may be of interest to you
• To send you marketing communications, newsletters, articles, and updates, including The Climate Ledger newsletter and EnDecarb.ai Academy updates, subject to your consent where required
• To process your registration or subscription to our newsletter or academy
• To personalise your experience on the Website based on your browsing behaviour and preferences
• To improve the functionality, content, and performance of the Website through analysis of usage data
• To detect, prevent, and address any technical issues, errors, or security concerns on the Website
• To send you important administrative notifications, including changes to our terms, policies, or services
• To comply with applicable legal obligations and enforce our terms and policies
• To facilitate our participation in any legal, regulatory, or quasi-judicial proceedings
• For any other purpose for which you have given your explicit consent at the time of collection

3. Sharing and Disclosure of Information

3.1 Third-Party Service Providers

We may share your information with third-party vendors, service providers, and technology partners who assist us in operating the Website and delivering our services. These may include:

• Website analytics providers such as Google Analytics
• Email marketing platforms through which we send newsletters and communications
• Customer relationship management (CRM) tools used to manage enquiries and follow-ups
• Advertising platforms such as Google and Meta, for the purpose of displaying relevant advertisements
• Cloud infrastructure and hosting providers

All such third parties are bound by contractual obligations to keep your information confidential and to use it only for the specific purposes for which we have shared it. We do not sell your personal information to third parties. We do not disclose your personal information to third parties for their own independent marketing or advertising purposes without your explicit consent.

3.2 Legal and Regulatory Disclosure

We may disclose your information to government authorities, law enforcement agencies, courts, tribunals, or other statutory or constitutional authorities to the extent necessary to:

• Comply with applicable laws, regulations, and legal processes
• Respond to lawful requests, legal notices, or court orders
• Protect the rights, property, or safety of EnDecarb.ai, our users, or others
• Detect, prevent, or address fraud, security breaches, or other illegal activities

3.3 Business Transfers

We may transfer, share, or disclose your information as part of a merger, acquisition, sale of assets, reorganisation, or any other business transfer or corporate restructuring involving EnDecarb.ai. In any such event, we will take reasonable steps to ensure that the information you have provided is handled in a manner consistent with this Policy.

3.4 Aggregate and Anonymised Data

We may share statistical, anonymised, or aggregated data that does not identify you personally with advertisers, research institutions, industry bodies, or other third parties, for purposes such as measuring the effectiveness of our marketing, understanding audience demographics, and improving our content and services.

4. International Transfers of Your Information

EnDecarb.ai operates primarily in India. However, certain third-party service providers that we use to operate the Website and deliver communications may be located outside India. Where your information is transferred to, stored in, or processed in countries outside India, we take reasonable steps to ensure that appropriate safeguards are in place to protect your information and to ensure an adequate level of data protection consistent with applicable Indian law.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience, to understand how users interact with the Website, and to support certain functional and marketing features. The types of cookies we use include:

• Functional cookies: Necessary for the Website to function correctly, such as remembering your preferences and enabling form submissions.
• Analytics cookies: Help us understand how visitors use the Website, including which pages are most visited and how users navigate between sections. We use tools such as Google Analytics for this purpose.
• Marketing cookies: Used to deliver relevant advertisements to you on third-party platforms such as Google and Meta, based on your interactions with the Website.

You can choose to accept or decline cookies through the cookie consent banner displayed on your first visit to the Website. For full details, see our Cookie Policy.

6. Security of Your Information

EnDecarb.ai takes the security of your personal information seriously. We have implemented reasonable technical and organisational measures to protect your information from unauthorised access, loss, misuse, disclosure, alteration, or destruction, consistent with the reasonable security practices prescribed under the Information Technology Act, 2000.

However, no method of transmission over the internet or method of electronic storage is completely secure. Any personal information you transmit to us over the internet is transmitted at your own risk. Once we receive your information, we use strict physical, electronic, and procedural safeguards to protect it.

7. Data Retention

We retain your personal information for as long as is necessary to fulfil the purpose for which it was collected, to respond to your enquiries, to comply with applicable legal obligations, or to resolve any disputes or enforce our agreements. Once the purpose has been fulfilled and retention is no longer required by law, we will delete or anonymise your personal information.

Non-personal and anonymised data may be retained indefinitely for analytical and research purposes.

8. Children

Our Website is not intended for use by children under the age of 18 years. We do not knowingly collect personal information from any person under the age of 18. If you are under 18, please do not use the Website or submit any personal information through the Website.

9. Links to Third-Party Websites

Our Website may contain links to third-party websites, including our Substack newsletter (The Climate Ledger), LinkedIn, regulatory body websites, partner organisations, and academic institutions. These third-party websites are not operated or controlled by EnDecarb.ai, and we are not responsible for their content, privacy practices, or security measures.

We encourage you to review the privacy policy of any third-party website you visit through links on our Website.

10. Your Data Protection Rights

As a Data Principal under the Digital Personal Data Protection Act, 2023, you are entitled to the following rights in relation to your personal information:

• Right to access: You may request a summary of the personal data we hold about you and the manner in which it has been processed.
• Right to rectification: You may request that we correct any personal data you believe is inaccurate, misleading, or incomplete.
• Right to erasure: You may request that we erase your personal data where it is no longer necessary for the purpose it was collected. We will action verified erasure requests within 30 days of receipt.
• Right to grievance redressal: You may raise a grievance with our Grievance Officer. We will acknowledge your grievance within 48 hours and resolve it within 30 days.
• Right to withdraw consent: You may withdraw your consent at any time by sending an email to contact@endecarb.ai.
• Right to data portability: Subject to applicable law, you may request that we provide your personal data in a structured, machine-readable format.

To exercise any of the above rights, please write to us at contact@endecarb.aiwith the subject line “Data Rights Request”.

11. Compliance with the Digital Personal Data Protection Act, 2023

EnDecarb.ai processes personal data in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”). Under the DPDP Act, you are a “Data Principal” and EnDecarb.ai is the “Data Fiduciary”. We process your personal data on the following lawful basis:

• Consent: Where you voluntarily submit a contact form, demo request, gap assessment form, or newsletter subscription on the Website, you are providing your free, specific, informed, and unambiguous consent to the collection and use of your personal data for the stated purpose.
• Legitimate use: Where processing is necessary for the performance of a function under law or for complying with any legal obligation.

12. Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights or interests, EnDecarb.ai will notify the relevant authority as required under applicable law and notify affected users in a clear and prompt manner where required. Notifications will be made by email or through a prominent notice on the Website.

13. Governing Law and Jurisdiction

This Privacy Policy and your use of the Website shall be governed by and construed in accordance with the laws of India. You agree to submit to the exclusive jurisdiction of the courts at Gurugram, Haryana, India for any disputes arising from or in connection with this Privacy Policy.

14. Changes to This Privacy Policy

We reserve the right to amend or update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or regulatory requirements. We will publish the updated Privacy Policy on the Website and revise the Last Updated date at the top of this document. Your continued use of the Website after any such amendment shall constitute your acceptance of the updated Policy.

15. Grievance Officer

16. Contact Us